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Restaurant ads about animal welfare don’t move customers

Marketing focused on animal welfare doesn’t boost restaurants’ reputations or customer trust, according to new research. Businesses are increasingly embracing social causes as a way to promote brand...

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Watch: T-Rex had an ‘air conditioner’ in its head

Tyrannosaurus rex, one of the largest meat-eating dinosaurs on the planet, had an “air conditioner” in its head, according to new research. In the past, scientists believed two large holes in the roof...

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‘Lazy’ rat gene may play a role in human inactivity

A gene in rats related to physical inactivity could potentially play a role in sedentary behavior in humans as well, according to new research. Regular physical activity is a crucial part of living a...

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‘Blueprints’ help small business take advantage of the cloud

“Blueprints” could help resource-strapped small businesses take advantage of the power of cloud computing, researchers report. Imagine a small business develops vehicle parts for a large automotive...

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Device offers a way to communicate during disasters

A new tool called “Panacea’s Cloud” could give first responders a way to communicate during a natural or human-made disaster when devices such as cell phones may not work. “In situations where there is...

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Ancient pelvis may shed light on the evolution of walking

A 10-million-year-old pelvis fossil from an ancient ape called Rudapithecus suggests our human ancestors may not have built like modern African apes, a new study shows. The pelvis is one the most...

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CRISPR fix in mice may lead to muscular dystrophy therapy

The CRISPR gene editing technique may provide the means for lifelong correction of the genetic mutation responsible for Duchenne muscular dystrophy, a new study with mice shows. Duchenne muscular...

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How T. rex’s 6-ton bite didn’t break its own skull

Tyrannosaurus rex skulls were stiff like those of hyenas and crocodiles, not like those of snakes and birds, research suggests. T. rex could bite hard enough to shatter the bones of its prey. But until...

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Test can tell how well kindergarteners will do in school later on

A new readiness test can predict kindergarteners’ success in school 18 months later, researchers report. Melissa Stormont, a professor of special education at the University of Missouri, says...

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4 ways to support people dealing with colorism

Discrimination based on skin-tone, or colorism, can take a toll on the health and relationships of African Americans, research suggests. “For a long time, colorism has been considered a ‘dirty little...

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There are 3 types of arrogance

Researchers have created a new way to classify arrogance on different levels across a spectrum. “We were surprised at the limited amount of modern research we found on arrogance,” says Nelson Cowan,...

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Exercise may improve arteries after heart failure

Exercise may improve the health of blood vessels in the heart for people with heart failure, according to new research. The finding is based on a study with swine, which have very similar blood vessels...

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Your brain can rewire itself after traumatic injury

The human brain can rewire itself after a traumatic bodily injury, researchers report. Similar findings have been previously reported in animal studies, but this is one of the first studies where such...

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Diverse corporate boards still have glass ceilings

Diverse representation on corporate boards does not necessarily translate into more leadership opportunities for women or minorities, research suggests. The #MeToo era has shined a spotlight on the...

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Hunter-gatherers heated lake gunk to make ochre paint

Researchers have figured out how ancient hunter-gatherers in North America created ochre paint to produce rock art located at Babine Lake in British Columbia. Ancient artists often used ochre, one of...

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Two things seem to ease catatonia in Down syndrome

New research suggests the most effective treatments for catatonia in people with Down syndrome. Only recently has catatonia, a behavioral condition marked by new onset immobility, mutism, withdrawal...

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What crabs can tell us about brain ‘building blocks’

A crab’s nervous system could help scientists learn what causes single neurons in the human brain to become “out of whack,” which can contribute to the development of neurological diseases like...

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‘Wearable AC’ could keep you cool without electricity

An on-skin electronic device could one day provide personal, “wearable air conditioning” without needing electricity, researchers report. The device includes numerous human health care applications...

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Self-determination helps young adults with autism succeed

New research suggests setting personalized goals early in adolescence and providing opportunities to achieve those goals can improve independence for young people with autism. The independence that...

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Ancient gut fossil is the oldest one yet

A 550-million-year-old fossilized digestive tract from the Nevada desert could be key to understanding the early history of animals on Earth. Over a half-billion years ago, life on Earth was comprised...

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